Do you have a favorite sound? Mike Rugnetta has a few:

- A Snapple bottle opening
- An orchestra tuning, with a couple instruments clearly off-key
- A breaking incandescent light bulb

In this episode, Mike explores the phenomenon of ASMR, or Autonomous Sensory Meridian Response. Or, as some call it, a “head orgasm,” brought on by certain sounds, like whispering. There are even YouTube channels dedicated to triggering these responses. How does this all circle back to American telephone advertising from the 1970s and U.S. telecom infrastructure? Mike explains.