In this episode of the Artist Business Plan we sit down with Matt Chessco, to discuss virality in 2023. Learn about maintaining a successful social media profile when you tune into this lovely episode.Guest: Toronto-born, Montreal-raised, Matt Chessco is a former industrial designer and mechanical engineer who left his full-time job in January 2020 to pursue his dream of becoming an artist. In about three years, he has acquired over 1.9M subscribers on YouTube, and 2.8M followers on TikTok while his videos have received over 2 billion views across all platforms. His art has reached the homes of many celebrities like Post Malone, Bella Poarch, Corn Kid and Gary Vee.For more information on applying to Superfine Art Fair as well as recordings of this and all of our past podcasts, just visit www.superfine.world IG: @superfineartfair, @theartistbusinessplanIG: @mattchesscoIf you want to submit a listener question you can email it to joshua@superfine.world for a chance of it being answered by Alex, James, and our guest!Hosted and Executive Produced by James Miille and Alexander MitowExecutive Producer/Producer : Joshua GuicheritWritten by: Joshua Guicherit, Alexander Mitow, and James MiilleAudio Edited by: Christian Parry