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Host Bill Faeth welcomes Tom Lyons, revenue management expert from Casado.

Tom's Background:

Transition from script supervisor to success in revenue management.
Worked with W Hotels, Hilton, and joined Casado.

Casado: a community focusing on short-term rental improvement.
Offers franchise and management models for market support.

Discussion on Upcoming Conference:

Tom's excitement about the February conference.
Emphasizes networking and learning from experts.

Understanding Revenue Management:

Revenue management: getting the best rate at the right time.
Adjusting prices based on demand and supply.
Understanding booking windows for properties.

Competitive Sets:

Defining competitive sets based on various factors.

Dynamic Pricing Tools:

Mention of tools like PriceLabs, Wheelhouse, and proprietary Casado tool.

Value-Based Pricing vs. Price-Conscious Buyers:

The psychology of pricing and buyer perceptions.
Importance of understanding buyer types.

Advice for New Co-Hosts and Owners:

Tom recommends deep property analysis, identifying competitors, and utilizing tools.
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