Richard Vevers is the Founder and CEO of The Ocean Agency. He is a fellow of The Explorers Club and an Adjunct Professor at the University of Rhode Island. He is best known for his leading role in the Emmy Award-winning documentary Chasing Coral on Netflix and his work has been featured in numerous publications and documentaries. Before diving into ocean and coral reef conservation, Vevers worked at some of the top London advertising agencies and then as an artist and underwater photographer. This background guides his unique creative and business-thinking approach to ocean conservation that includes inventing the camera that took Google Street View underwater, pioneering virtual reality ocean education, currently available to over 90 million kids, leading the most comprehensive underwater photographic survey of the world’s coral reefs, and developing a science-based global plan 50 Reefs."So I try to approach things in a different way to be a bit more disruptive. I think individual actions are important, but I think you need to turn it on its head so that it is very scalable, and often we focus on the negative. This is a transformative time, and we need to start thinking smarter about the solutions and how we live our lives. And so what I've tried to do is reframe climate action as something that is exciting and an opportunity. This is a transformative time when we need big ideas and there are opportunities for people doing what people do best - coming up with great ideas."www.theoceanagency.orgwww.50reefs.orgwww.creativeprocess.infowww.oneplanetpodcast.orgIG www.instagram.com/creativeprocesspodcast