Perseverance — a quality essential to success.   In this episode, T.A. talks with Kate Williams, CEO of a unique environmental group called 1% for the Planet, about the true meaning of perseverance — and how core values can lift an entire organization.   Our world today faces huge environmental challenges. But only a tiny sliver of total philanthropic giving goes to environmental causes. Kate’s organization is on a mission to change that. How does she keep fighting, keep learning, and keep making a difference to our planet?   Kate shares with us the core values of 1% for the Planet. She discusses her guiding philosophy “Ask the next question.” She also shares her unusual definition of “Return on Investment”.   Tune in for ways to rise to the challenge, increase your stick-to-it-ivity, and make an enduring impact.   About Kate Williams:   Kate Williams is CEO of 1% for the Planet, a global organization that inspires action and commitment so that our planet and future generations thrive. 1% for the Planet’s global network of thousands of businesses and individuals have donated hundreds of millions of dollars to vetted environmental partners to date. Kate has driven significant organizational scale —implementing high-impact giving strategies, growing a global brand and leading an incredible and dedicated team around the world.   Outside of her tenure at 1% for the Planet, Kate earned a BA at Princeton University and an MS at the MIT Sloan School of Management, and has served on a variety of Boards. At home, Kate is Mom to two amazing young adults, a partner with her husband of 30 years, and is a trail runner, hiker, and kitchen gardener.   Learn more about Kate’s work with 1% for the Planet.   Magic & Mountains is hosted by T. A. Barron, beloved author of 32 books and counting. Carolyn Hunter is co-host.   Magic & Mountains Theme Song by Julian Peterson.