Tom Wicher is CEO of DrDoctor — who have served over 20M patients and just raised £10M in their recent Series A round. But he spent the first 7 years bootstrapping, and diverged from his colleagues: Opting for the slow and steady gentle disruption path. Why?

0:00 Gentle disruption beats move fast and break things
3:36 Picking a problem in healthcare
5:44 Behavioural change theory
7:52 Stop treating patients like kids
10:30 Systems-level efficiency vs personalisation
13:02 Why don't patients show up for their appointments?
16:02 Overbooking: Learning from airlines
18:54 Carrot or stick: Motivating health behaviors
22:35 There's no big conspiracy in healthcare
26:24 PIFU model of patient booking
28:14 Sometime it's better not to empower patients
31:16 Habits/frameworks that have helped Tom succeed

Links
DrDoctor: https://www.drdoctor.co.uk/
Dr Mustafa Sultan: https://www.musty.io/