"Whenever we are conscious, we are conscious of something, or of many things. These are the contents of consciousness. To understand how they come about, and what I mean by controlled hallucination, let's change our perspective. Imagine for a moment, that you are the brain.Really try to think about what it's like up there, sealed inside the bony vault of a skull, trying to figure out what's out there in the world. There's no light, no sound, no anything - it's completely dark and utterly silent. When trying to form perceptions, all the brain has to go on is a constant barrage of electrical signals, which are only indirectly related to things out there in the world, whatever they may be. These sensory inputs don't come with labels attached... How does the brain transform these inherently ambiguous sensory signals into a coherent perceptual world full of objects and people, and places?"– ANIL SETHBeing You: A New Science of ConsciousnessAnil Seth is a neuroscientist, author, and public speaker who has pioneered research into the brain basis of consciousness for more than twenty years. He is the author of Being You: A New Science of Consciousness, as well as the best-selling 30 Second Brain, and other books. He is a Professor of Cognitive and Computational Neuroscience at the University of Sussex, where he is Co-Director of the Sussex Centre for Consciousness Science, and is Co-Director of the Canadian Institute for Advanced Research (CIFAR) Program on Brain, Mind, and Consciousness, and of the Leverhulme Doctoral Scholarship Programme: From Sensation and Perception to Awareness. He has a TED talk on consciousness and appeared in several films, including The Most Unknown and The Search. He has written for Aeon, The Guardian, Granta, New Scientist, and Scientific American. He was the 2017 President of the British Science Association (Psychology Section) and winner of the 2019 KidSpirit Perspectives award. He has published more than 180 academic papers and is listed in 2019 and 2020 Web of Science ‘highly cited researcher’ index, which recognizes the world’s most influential researchers over the past decade.www.anilseth.com www.penguinrandomhouse.com/books/566315/being-you-by-anil-seth https://perceptioncensus.dreamachine.world/ https://dreamachine.world/ @anilksethwww.creativeprocess.info www.oneplanetpodcast.orgIG www.instagram.com/creativeprocesspodcast