At its core, a Lead Magnet is anything of value that you can exchange for a potential client's contact information - usually an email address. The most common Lead Magnet that you’ve probably seen is a free guide or report that’s delivered in PDF format. However, there are plenty of other Lead Magnets you can offer. In this episode I am breaking down all the step you need in order to create your first Lead Magnet and start collection emails right away. ----- Try my favorite email marketing platform, Convertkit free for 14 days when you sign up using this link --->> bit.ly/gmbconvertkit ----- Check out the show notes and transcript for this episode at www.girlmeansbusiness.com/episode29A photography coaching membership unlike anything else out there!Try The Focused Photographer Lab FREE for 14 days ⬇️www.girlmeansbusiness.com/lab TRY FLODESKSave 50% OFF you first year when you sign up using this link ⬇️https://flodesk.com/c/5WCB4UAsk Me Anything: https://girlmeansbusiness.com/ask-me-anything_______________________________________Let's Work Together:Instagram Audits: www.girlmeansbusiness.com/auditInbox Insider Email Course: www.girlmeansbusiness.com/inbox1:1 Coaching Sessions: www.girlmeansbusiness.com/contact_______________________________________Free Resources:Email Marketing Starter Kit - www.girlmeansbusiness.com/emailkitKnow Your Niche Workbook- https://spring-feather-348.myflodesk.com/_______________________________________Let's Be Friends:Instagram: www.instagram.com/girlmeansbusinessFacebook: www.facebook.com/girlmeansbusiness