69 min listen
Matthew F. Jordan, "Danger Sound Klaxon!: The Horn That Changed History" (U Virginia Press, 2023)
Matthew F. Jordan, "Danger Sound Klaxon!: The Horn That Changed History" (U Virginia Press, 2023)
ratings:
Length:
55 minutes
Released:
Nov 18, 2023
Format:
Podcast episode
Description
Danger Sound Klaxon!:The Horn That Changed History (University of Virginia Press, 2023) reveals the untold story of the Klaxon automobile horn, one of the first great electrical consumer technologies of the twentieth century. Although its metallic shriek at first shocked pedestrians, savvy advertising strategies convinced consumers across the United States and western Europe to adopt the shrill Klaxon horn as the safest signaling technology available in the 1910s. The widespread use of Klaxons in the trenches of World War I, however, transformed how veterans heard this car horn, and its traumatic association with gas attacks ultimately doomed this once ubiquitous consumer technology.
By charting the meteoric rise and eventual fall of the Klaxon, Dr. Matthew Jordan highlights how perceptions of sound-producing technologies are guided by, manipulated, and transformed through advertising strategies, public debate, consumer reactions, and governmental regulations. Jordan demonstrates in this fascinating history how consumers are led toward technological solutions for problems themselves created by technology.
Dr. Jordan also directs the News Literacy Initiative, including co-hosting its podcast News Over Noise.
This interview was conducted by Dr. Miranda Melcher whose forthcoming book focuses on post-conflict military integration, understanding treaty negotiation and implementation in civil war contexts, with qualitative analysis of the Angolan and Mozambican civil wars.
Learn more about your ad choices. Visit megaphone.fm/adchoices
By charting the meteoric rise and eventual fall of the Klaxon, Dr. Matthew Jordan highlights how perceptions of sound-producing technologies are guided by, manipulated, and transformed through advertising strategies, public debate, consumer reactions, and governmental regulations. Jordan demonstrates in this fascinating history how consumers are led toward technological solutions for problems themselves created by technology.
Dr. Jordan also directs the News Literacy Initiative, including co-hosting its podcast News Over Noise.
This interview was conducted by Dr. Miranda Melcher whose forthcoming book focuses on post-conflict military integration, understanding treaty negotiation and implementation in civil war contexts, with qualitative analysis of the Angolan and Mozambican civil wars.
Learn more about your ad choices. Visit megaphone.fm/adchoices
Released:
Nov 18, 2023
Format:
Podcast episode
Titles in the series (100)
Martha C. Howell, “Commerce Before Capitalism in Europe, 1300-1600” (Cambridge UP, 2010): When I was an undergraduate, I was taught that merchants in early modern Western Europe were “proto-capitalists.” I was never quite sure what that meant. If it meant they traded property for money, yes. But that would make everyone who traded things fo... by New Books in Economic and Business History