Materials maven Annie Bevan is a facilitator, consultant, and collaborator focused on creating large-scale change and leveraging sustainability as a strategic business enabler. She’s effecting this through two roles: she is CEO of SMS Collaborative and CEO of mindful MATERIALS.The mindful MATERIALS organization began as a steward of a library tool (birthed at HKS, which gifted the idea to become a nonprofit). Today it is a convener, aggregator, and aligner, with the Common Materials Framework at the center. This is a system for thinking about products, aligned around impact categories.“We want building product manufacturer to hear a consistent language," Annie says, "so they can respond. Sustainable products should be the norm, not the option.”Her consulting firm provides staffing solutions, mostly to manufacturers who are trying to do this work and talk about it effectively. Annie says that she worries that we’re getting carbon tunnel vision. “We need to bear in mind how broad this challenge is,” she says. “We have to attend to social health, equity, circularity, and biodiversity. We have to -- and we can -- solve these problems at the same time.”