Eddie is joined by this month's industry icon, Rebecca Locke, Executive Director, Gift Planning for the American Red Cross, a role she's held for 22 years. In this 8.5 minute podcast, Rebecca shares:
What she's learned from donors;
How to serve both your donors and the mission you're trying to fund;
What pressure to take off yourself when fundraising;
And, Eddie shares a great response to use when you're asked a question you don't know the answer to!