Hugh Forrest has been with SXSW since the early days and as the Chief Programming Officer, he’s seen the world renowned event grow and evolve into what it is today. In this episode of Behind the Event, Hugh lets us in on the challenges Covid presented, like the cancellation of the 2020 event for the first time since its inception 30+ years ago, and how they’ve been working to adapt and overcome those challenges in 2021. Moving to a digital platform for next year, while reflecting on the issues of the past eight months, Hugh talks about the focus on themes like social justice, environmentalism, and the changing landscape for events in the future. While cautiously optimistic, we dive into what we can expect in the years to come, as all of us find our footing within this uncharted territory

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