A conversation with Chris Tolles, founder of Yardstick, about soil carbon and the connection to changing agriculture practises, insetting vs offsetting, where in the hype cycle the soil carbon market is and why more companies should get really good at doing one thing instead of saying yes to every opportunity.How difficult is it really to measure in field, instant, accurate and cheaply? Yardstick just raised $12 million, mostly VC climate money, to commercialise their technology. Warning! This is super difficult and won’t go as fast as many of us wish or want it to go.---------------------------------------------------Join our Gumroad community, discover the tiers and benefits on www.gumroad.com/investinginregenag. Support our work:Share itGive a 5-star ratingBuy us a coffee… or a meal! www.Ko-fi.com/regenerativeagriculture----------------------------------------------------More about this episode on https://investinginregenerativeagriculture.com/chris-tolles.Find our video course on https://investinginregenerativeagriculture.com/course.----------------------------------------------------The above references an opinion and is for information and educational purposes only. It is not intended to be investment advice. Seek a duly licensed professional for investment advice.Support the showFeedback, ideas, suggestions? - Twitter @KoenvanSeijen - Get in touch www.investinginregenerativeagriculture.comJoin our newsletter on www.eepurl.com/cxU33P! Support the showThanks for listening and sharing!