Episode 20 of the podcast with Lucas O'keefe, a Canadian school teacher who began sharing his social media marketing experiences on Instagram which turned into an audience of over 200,000 followers in the space of two years. Lucas now runs this business very successfully on the side and shares his journey, lessons and mistakes.We have a great chat about Instagram growth, the future of the platform, how he's expanding into other platforms, working with brands and monetizing his account. Follow Lucas on Instagram: https://www.instagram.com/thelucasokeefe/Follow Josh on Instagram: https://www.instagram.com/joshryan