All links and images for this episode can be found on CISO Series A good high profile security threat seems like a good time to alert potential customers about how your product could help or even prevent a breach. Seems like a solid sales tactic for any industry that is not cybersecurity. Check out this post for the discussion that is the basis of our conversation on this week’s episode co-hosted by me, David Spark (@dspark), the producer of CISO Series, and Geoff Belknap (@geoffbelknap), CISO, LinkedIn. We welcome our guest Angela Williams, CISO, UL. Thanks to our podcast sponsor, Automox Are you ready to ditch manual patching? With Automox, you can automatically patch your third-party applications, Windows, macOs, and Linux devices with one easy-to-use, cloud-native platform. Try for yourself with our free 15-day trial and have all your endpoints safe and secure in just 15 minutes. In this episode: Is tying your product to a high profile event a good sales tactic for vendors? How can vendors best help cybersecurity professionals during emergency situations? Is there a correct way for vendors to capitalize on a high profile event?