- Rob Williams shares how his need for a lead-generation service as a freelancer morphed into the creation of Folyo, a lead gen service for agency owners.
- Find out how Folio started as a $39-a-month newsletter format, supplying freelancers with hand-picked, quality leads, evolving over time to cater to agencies with larger project scopes.
- Understand why Rob believes being proactive in finding leads is critical and the benefits of targeting 'warm' leads over 'cold' leads or random contacts.
- Learn why Rob pushes new freelancers towards learning lead-generation skills before subscribing to any lead list services, emphasizing the strategic aspects of sales.
- Discover how Rob's endless clients course provides a blueprint for freelancers seeking sustainable lead sourcing, from creating RSS feeds to drafting compelling proposal templates.
- Rob discusses the critical shift from focusing on personal qualifications in an email to centering on the client's needs and problems for better engagement and response rates.
- Gain insight into how parenthood shifted Rob's work balance, streamlining his business to be lean and efficient, and the profound impact of fatherhood on his professional life.
- Rob reveals why giving value first in his email marketing has been a cornerstone principle for Folyo, fostering trust and long-term customer relationships.
Try Folyo ⁠Here⁠

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