In this episode of Future in Review, host and FiRe COO Berit Anderson interviews Jonathan Ross, CEO and founder of AI startup Groq. They discuss Ross's background pushing innovation boundaries at Google and how Groq is taking a unique approach to generative AI.Ross explains how Groq's new language processing units can dramatically boost performance while reducing costs and environmental impacts compared with today's GPU models. He also shares his vision for how advances in AI speed could help address issues like hallucinations through self-verification techniques.The conversation expands into Ross's broader views on AI's role in society, including AI’s potential to improve human understanding and to moderate interactions through more nuanced interpretation of cues. He also acknowledges open questions around control and stresses the importance of prioritizing safety, transparency, and equal access for all.Listen in as Ross previews his talk at the upcoming FiRe conference, where attendees will get a firsthand look at Groq's groundbreaking hardware. This discussion offers fascinating insights into the challenges and promise of generative AI from one of the industry's leading innovators.Key Takeaways:Groq's LPU chips offer 10x speed-ups and major costs savings for AIActive verification could help address hallucination issues over timeAI may help foster more understanding between people by interpreting subtle social cuesEnsuring democratic values and diverse control of AI progress is paramount