Continuing on from their previous episode, Matt and Garrett take a look today at an important aspect that can really throw people out of whack when evaluating their business’ performance over time - the understanding and surpassing of market trends in the real estate realm. Together, they stress the importance of not solely relying on individual performance metrics but rather considering the broader market context. They also note that, by closely examining market data and aligning it with your business objectives, you can gain valuable insights into your business's performance and determine whether you have a firm grip on your achievements.  Along the way, our hosts provide practical advice on analyzing market data, spanning from the national level down to micro markets and neighborhoods, emphasizing the need to grasp market dynamics and their influence on your real estate venture. Overall, Matt and Garrett encourage listeners to initiate their analysis at various levels, engage in a thorough examination of market dynamics, evaluate market share as a measure of business performance, and stay attentive to leading indicators - expert advice from our Ninja Selling gurus that will prove invaluable to absolutely all listeners here today. More expert advice can be yours by joining the more than 13,000 Ninjas who collaborate, ask and answer questions, network, and more in the Ninja Selling Podcast group on Facebook at Ninja Selling Podcast Facebook. Leave a voicemail at 208-MY-NINJA if you’d like to offer more direct feedback. Be sure to check out Ninja Selling Events for upcoming installations and other events, and if you’d like personalized help in achieving your goals, visit Ninja Coaching to connect with one of our fantastic coaches. Episode Highlights: Analyzing market data at various levels, from national to micro markets Understanding the factors driving your local real estate market Assessing your market share Determining your business's performance relative to the market Paying attention to leading indicators Setting goals to outperform the market and actively work toward achieving them Invaluable Ninja Selling programs and resources that are available  Quotes: "Are you in control, or are you just a passenger along for the ride of the market?" "Know where you're at right now to understand any goals you set for yourself in the future." "Setting a goal to outperform the market requires paying closer attention to your business." "Once you have that data for yourself, now go compare it to your leading indicators to help you determine what can I control to make a difference in my business if I need to make a difference." "Set a goal like, 'My goal going forward is to always outperform the market by this much.' And what am I doing to do that?"" "Understanding and outperforming the market is a critical aspect of success in real estate." Links: www.TheNinjaSellingPodcast.com Email us at TSW@TheNinjaSellingPodcast.com Leave a voicemail at (208) MY-NINJA Ninja Selling www.NinjaSelling.com @ninjasellingofficial Ninja Coaching: www.NinjaCoaching.com @ninja.coaching Ninja Events www.NinjaSelling.com/Events Garrett garrett@ninjacoaching.com @ninjaredding Matt matt@ninjacoaching.com @matthewjbonelli The Ninja Selling Podcast Facebook Group Ninja Coaching Book Study Ninja Mastery   Ninja Selling by Larry Kendall