13 min listen
153. How Liquid Death Disrupted The Beverage Industry & Built A $700 Million Brand By Making Water Cool
FromKindly Gifted: The Business Of Influence and Personal Branding with Kate Terentieva
153. How Liquid Death Disrupted The Beverage Industry & Built A $700 Million Brand By Making Water Cool
FromKindly Gifted: The Business Of Influence and Personal Branding with Kate Terentieva
ratings:
Length:
20 minutes
Released:
Mar 14, 2023
Format:
Podcast episode
Description
Let's dive into the deep end to learn how Liquid Death’s 40-year-old founder Mike Cessario turned "the dumbest name" and a Facebook post into a $700 million water brand. (P.S. They recently launched tea, which I personally tried and I'm OBSESSED!)
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EVERYTHING YOU NEED:
1:1 Brand Strategy + Templates: https://stan.store/katarinaterentieva
Catch up on TikTok + Instagram @katarinaterentieva
Got a question for me? Send me a voice memo OR type it anonymously here! ?
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Send in a voice message: https://podcasters.spotify.com/pod/show/kindlygifted/message
Support this podcast: https://podcasters.spotify.com/pod/show/kindlygifted/support
--------
EVERYTHING YOU NEED:
1:1 Brand Strategy + Templates: https://stan.store/katarinaterentieva
Catch up on TikTok + Instagram @katarinaterentieva
Got a question for me? Send me a voice memo OR type it anonymously here! ?
---
Send in a voice message: https://podcasters.spotify.com/pod/show/kindlygifted/message
Support this podcast: https://podcasters.spotify.com/pod/show/kindlygifted/support
Released:
Mar 14, 2023
Format:
Podcast episode
Titles in the series (100)
8. STOP SAYING “IT’S NOT SPONSORED” & WHY THAT CREATES LESS TRUST AROUND YOUR SPONSORED CONTENT by Kindly Gifted: The Business Of Influence and Personal Branding with Kate Terentieva