12 min listen
143. The Secret Sauce of McDonald's Famous Orders Campaign: How They Transformed Their Brand Image
FromKindly Gifted: The Business Of Influence and Personal Branding with Kate Terentieva
143. The Secret Sauce of McDonald's Famous Orders Campaign: How They Transformed Their Brand Image
FromKindly Gifted: The Business Of Influence and Personal Branding with Kate Terentieva
ratings:
Length:
34 minutes
Released:
Feb 27, 2023
Format:
Podcast episode
Description
With Gen-Z reaching for healthier alternatives, McDonald's went from a big + boring corporation to the ultimate fangirl by introducing Famous Orders. Tune in to hear more about how this campaign revamped the Mickey D's brand (and generating $283M in just 11 months). Plus, you can learn a thing or two when telling the story of your own brand!
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EVERYTHING YOU NEED:
Book a brand strategy session with me (now available for BOTH brands + public figures): https://stan.store/katarinaterentieva
Catch up on TikTok + Instagram @katarinaterentieva
Got a question for me? Send me a voice memo OR type it anonymously here! ?
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Send in a voice message: https://podcasters.spotify.com/pod/show/kindlygifted/message
Support this podcast: https://podcasters.spotify.com/pod/show/kindlygifted/support
-----
EVERYTHING YOU NEED:
Book a brand strategy session with me (now available for BOTH brands + public figures): https://stan.store/katarinaterentieva
Catch up on TikTok + Instagram @katarinaterentieva
Got a question for me? Send me a voice memo OR type it anonymously here! ?
---
Send in a voice message: https://podcasters.spotify.com/pod/show/kindlygifted/message
Support this podcast: https://podcasters.spotify.com/pod/show/kindlygifted/support
Released:
Feb 27, 2023
Format:
Podcast episode
Titles in the series (100)
6. BONUS: MEET YOUR HOST (and the ultimate tea spill) by Kindly Gifted: The Business Of Influence and Personal Branding with Kate Terentieva