Autumn Micketti, SEO and Content Coordinator at 1-800-Flowers.com, delves into optimizing content creation for SEO success. As an occasion-based gifting company, 1-800-Flowers.com benefits from the predictability of annual holidays to plan and create content ahead of time. Yet, they must strike a balance between eCommerce and content keyword targeting to prevent self-cannibalization. Today, Autumn discusses targeting high-volume keywords. Show NotesConnect With: Autumn Micketti: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.