Josh went the aggressive advertising route when it came to building his brand and he built a million dollar run rate business in just a few months.   The downside is... he had a really hard time making the margins work.   In this conversation you'll hear one way to build a million dollar business by raising money, and having a board, and spending a lot on advertising... but he says in this conversation that he wishes he had spent more time following the 12 Months To $1 Million book strategy around organic audience growth.   Listening to this podcast you'll leave with a more balanced view of the ways you can get there - either by running a bunch of ads or really grinding in the early phases.   To learn more about creating your own path to $1 million sign up for our FREE 30 day mini series at:   http://www.Capitalism.com/Million   Timestamps: (0:05) - Intro   (2:25) - Josh Call Starts In The One Percent   (3:00) - Getting Started Working With Mushroom Brands   (4:50) -The Founding Of Shroom Junkie   (7:10) - Josh's Aggressive Ad Strategy   (11:35) - Avoiding Cashflow Issues And Inventory Crunches   (14:30) - Recent Developments In The Brand   (16:15) - Lessons Learned Around Financing And Company Structure