Welcome to a Farm4Profit episode Remind people to hit SUBSCRIBE – REMEMBER TO LEAVE REVIEWS Share their ideas at farm4profitllc@gmail.comThe listener review today is brought to you by Geringhoff.  Head of the class no matter the cropTwitter message Anonymous : Listened to the two Shows with Elaine while baling hay.  You could hear the Hayes boys squirming, I know I would.  Thanks for bringing it up!515.207.9640 – let us know why you listen to Farm4ProfitNative Microbials - Purpose built microbial solutions for your animal, from your animal.Lisa Marotz, PhDMicrobiome Scientist, Native MicrobialsLisa obtained her PhD in Biomedical Sciences from UC San Diego in 2020. During her graduate research she developed novel protocols and computational tools to elucidate complex microbial communities through next-generations sequencing which led to more than 20 peer-reviewed publications. After graduating she spent a year as a postdoctoral fellow where she focused on scaling up rapid qPCR testing at the start of the COVID-19 pandemic and identify the microbial communities co-associated with the SARS-CoV-2 virus. Lisa joined Native Microbials in early 2021 where she designs and analyses both commercial and academic studies to validate novel dairy cow endomicrobials.Who is Native Microbials founded in 2015 with a simple mandate to extend proprietary technical advancements in genomics, microbiology, and bioinformatics into Animal Health and Nutrition. now have a global team of scientists, technicians, and commercial support personnel that works tirelessly to ensure our world's animals can receive the best microbes earth has to offerWe have talked with BW Fusion about microbes in crop production, but Why use microbials in livestock?Microbes that are native to animals are safer, more sustainable, and vastly superior influencers of the environmental phenomena happening in animals than anything humanity has already discovered or designed.What is an endomicrobial?What ways can microbials be delivered to animals or livestock?Feed, water, what else?What animals can microbials work for??How can feeding microbials to livestock increase profitability?What types of things can microbials achieve in livestock?DairyBeefPoultrySwineEquinePetsHow do you go about discovering what is going to work for each animal?Decode the Interactions (what research is done to figure out what works)The Native Microbials Technology Platform transforms the analysis of microbial communities with a unique identification of microbial strains that are the most efficacious for desired mechanisms of commercial, health, environmental, and societal value.Biomass (how do we track the amount needed and not “overdose”)Microbial populations and systems are not static—they are dynamic and constantly responding to changes in their environment. The number of cells in a microbial community can change significantly over time for any multitude of reasons within different microbe Why does this matter?At Native Microbials we have pioneered the incorporation of absolute cell counts into microbial community analysis to measure the overall system more directly and how it shifts in response to random or induced perturbations.Activity Layers (What is really working in these combinations)Although microbial communities are incredibly diverse, only a portion of the community members will be active at any given time. this is done through the activation and deactivation of specific metabolic processes. Delivery (How do we get the microbial to our livestock)Moist feed rations, containing free radicals and endogenous bioburden and feed sanitation practices such as steam pelleting, can all negatively impact viability of a novel microbial solution. Mixing procedures on-farm or in your animals feed can also be a challenge. Native Microbials partners with many farms and industries to understand and incorporate the details of these on-farm challenges into the engineering of our microbial solutions through product