Twitter is getting its groove back. Smart acquisitions and product development, in addition to foundational work that the company is doing, might change the bearish narrative that's surrounded the company for half a decade. 
We cover: 

Prof G vs. Twitter. Scott Galloway ripped the company and its CEO, Jack Dorsey, last week. It’s a good summary of the critics’ view, and a bullish signal.

If I Ruled the Tweets. Twitter needs to focus on its power users and make products that help them share their ideas and make money.

How Twitter Got Its Groove Back. Twitter grew usage, improved its ad product, and survived the election. Now it’s focused on what’s next with the acquisition of Revue and launch of Spaces.

Twitter’s Creator Bundle. Twitter is in the best position to build or buy a bundle of tools for Creators. Plus, why I think it can beat Substack and Clubhouse.

Changing the Narrative. Adding up the sum of Twitter’s parts.

Read the full post at Not Boring


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