Twitter is the most undermonetized product in the world, because it doesn’t know what it is. For someone so into meditation, @jack’s lack of self-awareness is a surprising error with major implications.

Twitter’s ads business struggles to support the entire company.

Twitter doesn’t know who its customers are, or what its Job To Be Done is for them.

Twitter captures almost none of the value that it creates.

Creators are left without features they would happily pay for.

Twitter Profiles are the most underdeveloped real estate on the internet.

We dive into: 

What’s wrong with Twitter and why?

Who is Twitter’s customer and what is its Job to Be Done (JTBD)?

What would Twitter look like if I ruled the tweets?

You can read the full post here.

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