Jamie Alexander got thrown into the fashion industry when his daughter Ruby wanted to wear a bikini like her friends. Something that was fun and girlie with tween/ teen vibes. Ruby, who is trans, wanted something that made her feel like herself. When Jamie and his wife looked for options for their daughter, there was nothing that fit what they, and Ruby, were looking for. So Jamie embarked on making it for her.In this episode you will hear:The unique design journey of Ruby's bikini bottomsHow Jamie used social media to problem solve design, launch the products and build communityThe feedback Jamie gets from families about the profound impact of his products and companyIf you or someone you know is looking for information, education and support here are some resources:Kids Help Phone - https://kidshelpphone.ca/tag-cloud/?tags=2slgbtqThe Trevor Project - https://www.thetrevorproject.org/The Trans Student Educational Resources/ Gender Unicorn - https://transstudent.org/gender/To learn more about Rubies - https://rubyshines.com/Follow on IG - https://www.instagram.com/rubiesdad/To learn more about CAFA - the Canadian Arts and Fashion Awards https://www.cafawards.ca/IG - https://www.instagram.com/cafawards/This episode was produced by Jason PerrierIG - https://www.instagram.com/ajasonperrier/Host Donna Bishop - https://thisisdonnab.ca/IG - https://www.instagram.com/thisisdonnab/Follow the podcastIG - https://www.instagram.com/fashiontalkspod/Thank you to Nick Craine for the amazing artwork - https://www.nickcraine.com/