Team collaboration is essential for product designers to create beautiful objects while working within the technical and financial constraints of manufacturing. We speak with an award-winning designer and a manufacturing veteran to learn about the product design process and digital transformation in manufacturing.In this conversation, we discuss the following topics:-- Integrating great product design and the manufacturing process-- Mass customization and the product development life cycle-- Team collaboration and the product engineering design process-- Design innovation and mass customization-- Culture change and the change management process-- Advice for product designers and manufacturing engineersTheo Richardson is a designer and entrepreneur based in Brooklyn. He is best known as a founding partner and Director of Development at Rich Brilliant Willing - RBW. Jon Hirschtick, a technology pioneer and entrepreneur, and is now the president of PTC’s Software-as-a-Service (SaaS) division, PTC Onshape.Be sure to subscribe to the CXOTalk newsletter: www.cxotalk.com/subscribeRead the complete transcript and watch more videos: https://www.cxotalk.com/video/team-collaboration-product-design-quality-manufacturing-efficiency---If you like this podcast, please leave a positive review. Thank you!