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0:00 - What Is Immersive Storytelling?
15:42 - Suspension Of Disbelief: What Storytellers Should Know
25:23 - How To Engage The Audience Immediately
37:56 - The Story Method (S.T.O.R.Y.)
47:46 - A Great Story Should Feel Like A Roller Coaster Ride
1:01:25 - Creating Star Wars Galaxy's Edge
1:08:51 - In Immersive Storytelling The Audience Comes First
1:21:43 - 6 Types Of Audience Roles Every Storyteller Should Know
1:31:40 - How To Avoid Writing A Flat Story
1:38:28 - The George Lucas 3 Second Story Rule

Born in Indonesia and raised in Singapore, Margaret Kerrison received her Master of Fine Arts degree in Screenwriting from the University of Southern California School of Cinematic Arts. Her career spans television, film, digital media, games, brand storytelling, location-based entertainment, and immersive experiences. She has worked as a Story Lead, Story Consultant, and Writer for multiple projects around the world, including Star Wars: Galaxy’s Edge, Star Wars: Launch Bay, Star Wars: Galactic Starcruiser, Avengers Campus, Guardians of the Galaxy: Cosmic Rewind, National Geographic HQ, and the NASA Kennedy Space Center Visitor Complex’s Journey to Mars: Explorers Wanted. She was the writer for five projects that won Themed Entertainment Association (THEA) Awards. She has appeared in the Disney+ series Behind the Attraction, the Freeform television special Star Wars: Galaxy‘s Edge – Adventure Awaits, and the online educational program Imagineering in a Box. She was a Disney Imagineer from 2014-2021. She is currently a Sr. Experiential Creative Lead at Airbnb. Immersive Storytelling for Real and Imagined Worlds – A Writer’s Guide is her first book.

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