Billion-Dollar Brand: The Shocking Story Behind Chick-fil-A's Marketing Maverick with Steve RobinsonWhen Steve Robinson started working for Chick-fil-A, they had sales of about $140 million. During his last year, they turned $7 billion. Steve Robinson is the former Executive Vice President and Chief Marketing Officer of Chick-fil-A. He was involved in the companies incredible growth from 1981 - 2015. During this time, Chick-fil-A went from 184 stores and $100 million in annual sales, to 2100 stores and more than $6.8 billion in annual sales.Steve also went on to author a book called “Covert Cows and Chick-fil-A.” In it he shares his inside knowledge and strategies used to turn Chick-fil-A into a household name. In our conversation, Steve spoke to me about the strategies, entrepreneurial spirit and sheer determination that led to this remarkable success story. This is an episode filled with strategies and techniques. Please share this with anyone who you feel may benefit from it.Connect with Steve here - https://srobinsonconsulting.com/about/Purchase your copy of his book here - https://www.amazon.com.au/Covert-Cows-Chick-fil-Chicken-Iconic/dp/1400213169----Click here to Become a VIP supporter of Lead On Purpose: https://www.buzzsprout.com/1583287/supportIf you would like to help James continue to bring on world-class guests, please consider making a small recurring donation to cover the back end, admin and editing costs. For many years, James has dedicated countless hours to the show and would LOVE to continue bringing you global thought leaders.Thank you for your support. It is greatly appreciated.With much gratitude.Full Transcript, Quote Cards, and a Show Summary are available here:https://www.jjlaughlin.com/blog-----Website: https://www.jjlaughlin.com YouTube: https://www.youtube.com/channel/UC6GETJbxpgulYcYc6QAKLHA Facebook: https://www.facebook.com/JamesLaughlinOfficial Instagram: https://www.instagram.com/jameslaughlinofficial/ Apple Podcast: https://podcasts.apple.com/nz/podcast/life-on-purpose-with-james-laughlin/id1547874035 Spotify: https://open.spotify.com/show/3WBElxcvhCHtJWBac3nOlF?si=hotcGzHVRACeAx4GvybVOQ LinkedIn: https://www.linkedin.com/in/jameslaughlincoaching/James Laughlin is a High Performance Leadership Coach, Former 7-Time World Champion, Host of the Lead On Purpose Podcast and an Executive Coach to high performers and leaders. James is based in Christchurch, New Zealand.Support the show