Coming out of the dog days of summer is the time to consider: what are my flower needs for next season? While it is fresh in your memory, consider "Where am I selling and when does it start?" These guiding principles will lead you to what you should grow, how much, and when the blooms should begin.

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The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media!