Lisa was recently featured on Growing For Market podcast, joining host Andrew Mefferd to discuss concepts from her new book, The Cut Flower Handbook. Topics covered include:

The current US market demand for cut flowers

Cool vs. warm season flower crops

Professionalism in flower farming

Succession planting concept for continuous blooms


Podcast excerpts are published with permission. 
Mentions
Lisa's Book: ⁠The Cut Flower Handbook⁠
Full original Growing For Market episode #55 podcast ⁠Available Here⁠
Book: ⁠⁠The Flower Farmer by Lynn Byczynski⁠⁠
Association of Specialty Cut Flower Growers (ASCFG)
The Slow Flowers Society
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The ⁠Field and Garden Podcast⁠ is produced by Lisa Mason Ziegler, award-winning author of ⁠Vegetables Love Flowers and Cool Flowers⁠, owner of ⁠The Gardener’s Workshop,⁠ ⁠Flower Farming School Online,⁠ and the publisher of ⁠Farmer-Florist School Online⁠ and ⁠Florist School Online.⁠ Watch ⁠Lisa’s Story⁠ and connect with Lisa on social media!