Isaac French designed and built Live Oak Lake, a breathtaking 7-unit nature-immersive retreat located just outside Waco, Texas. In its first year, the property grossed $1 million, with a net profit of $550,000. Thanks to his cultivation of the brand’s social media following of 150K, over 80% of all bookings are direct. Isaac thrives on continuously expanding his repertoire of skills and sharing candidly from his experiences.
On this episode, Chris and Isaac discuss:

The process of designing and building Live Oak Lake

Experiential hospitality

Automated cost savings & touchpoint details

Building out a social media engine & course


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Links:
Isaac on Twitter
Isaac's LinkTree to course, newsletter & consulting
Live Oak Lake
DallasSites101

Topics:
(00:02:21) Isaac’s background & career
(00:07:24) The love of design
(00:09:55) The experiential hospitality model
(00:13:32) The process of building Live Oak Lake
(00:27:44) What does experiential hospitality mean?
(00:32:17) Automated cost savings & touchpoint details that matter
(00:41:56) What has changed about the property since you opened?
(00:46:11) Can you fake an end-to-end experiential property?
(00:48:12) How do you make sure labor is in check in a rural area?
(00:53:28) Is there a number of units where you lose out on the magic?
(01:00:25) Building a social media engine & course

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