Building a community has always been of interest for companies wanting to build their workplace culture, but now the idea of community is happening direct-to-consumer. This has got Nicole thinking: should she build a more structured community for MNN? To discover the recipe for community, Nicole and Jason call Ryan Boughan, President of PTTOW. What the heck is the PTTOW and what does it have to do with community? Jason tries to guess— and Nicole explains.

Learn more about your ad choices. Visit megaphone.fm/adchoices