This week we dive into the pipeline shortage and the need for more accounting candidates, and discuss Intuit's groundbreaking use of AI in TurboTax and its potential impact on accounting professionals. Guest Jack Castonguay sheds light on FASB's recent announcement on accounting standards for digital assets and how it affects companies holding crypto assets. We also explore positive aspects of the accounting profession and address the need for critical changes like higher salaries and re-evaluating the audit process.SponsorsLiveFlow - http://accountingpodcast.promo/liveflowFreshBooks - http://accountingpodcast.promo/freshbooks South Carolina Association of CPAs (SCACPA) - http://accountingpodcast.promo/SCACPAChapters
(00:47) - Welcome Jack Castonguay to the show

(02:00) - Jack is quoted: "Shrinking CPA Pipeline Fuels Calls to Relay Education Mandate"

(04:18) - Intuit introduces 'Intuit Assist' an AI chatbot for tax

(13:20) - The new AI in QuickBooks is ... less impressive

(15:21) - 6 in 10 Americans live paycheck to paycheck

(15:51) - FASB announcement on accounting standards for digital assets

(18:12) - Listener voicemail: Accounting teaches you to be a BS detector

(22:09) - Listener voicemail: Does the accounting profession cover too much?

(30:40) - Why more people should become accountants

(33:23) - The problem with ELE programs to reach 150

(38:27) - ADP study shows why and when people change jobs

(41:10) - How can starting salaries increase in accounting?

(46:33) - Why accounting students should double major

(53:01) - Checking back in on the live chat with questions

(58:48) - We get a one-star review!
Need CPE? Subscribe to the Earmark Accounting Podcast: https://podcast.earmarkcpe.comGet CPE for listening to podcasts with Earmark CPE: https://earmarkcpeShow NotesIntuit reveals new A.I. assistant after major investment   https://fortune.com/2023/09/06/intuit-ai-virtual-assistant-major-investment-ceo-sasan-goodarzi/ Intuit Assist - Your AI Accounting Assistant            https://quickbooks.intuit.com/ai-accounting/ Intuit Mailchimp Launches New Global Campaign to Help Marketers Untangle Their Clustomer Problemhttps://investors.intuit.com/news/news-details/2023/Intuit-Mailchimp-Launches-New-Global-Campaign-to-Help-Marketers-Untangle-Their-Clustomer-Problem/default.aspx Introducing Intuit Assist: The Generative AI-Powered Financial Assistant for Small Businesses and Consumers         https://investors.intuit.com/news/news-details/2023/Introducing-Intuit-Assist-The-Generative-AI-Powered-Financial-Assistant-for-Small-Businesses-and-Consumers/default.aspx Promoting an employee may lead them to leave https://www.accountingtoday.com/news/adp-examines-impact-of-promotions-on-employee-motivation-and-retention Transformative Tax Preparation: Gen-AI Powered Intuit Apollohttps://blog.turbotax.intuit.com/breaking-news/tax-preparation-powered-by-gen-ai-59318/ Intuit Assist Poised To Boost Competitive Moat, Gets A Price Target Boost From Analystshttps://www.benzinga.com/analyst-ratings/analyst-color/23/09/34327992/intuit-assist-poised-to-boost-competitive-moat-gets-a-price-target-boost-from-analy Intuit cut hundreds of jobs and spent at least $20 billion in a massive bet on AI. Today the company is revealing its new virtual assistant https://finance.yahoo.com/news/intuit-cut-hundreds-jobs-spent-120000980.html Google to charge big businesses $30 per user per month for AI in Gmail and work appshttps://www.cnbc.com/2023/08/29/google-will-charge-enterprises-30-a-month-for-duet-ai-in-workspace.html Meet our guest, Jack CastonguayWebsite: https://scholar.google.com/citations?user=Pg5p99EAAAAJ&hl=en&oi=sraLinkedIn: https://www.linkedin.com/in/jack-castonguay-phd-cpa/Twitter: https://twitter.com/profjackc?lang=enInstagram: https://www.instagram.com/profjackscout/Get in TouchThanks for listening and for the great reviews! We appreciate you! Follow and tweet @BlakeTOliver and @DavidLeary. Find us on Facebook and, if you like what you