In this episode, Blake and David cover the downfall of Mattel's co-founder and Barbie inventor, Intuit's new ad network that allows businesses to target specific audiences using data from QuickBooks Online, and the increasing rate of deficiencies in public company audits. They also discuss the detrimental effect of the 150-hour rule on students pursuing careers in accounting, the availability of a malicious code-writing tool called Fraud GPT on the dark web, and the use of AI in customer support and sales calterrestrialSponsors OnPay - https://cloudaccountingpodcast.promo/onpayRelay - https://cloudaccountingpodcast.promo/relayForwardly - https://cloudaccountingpodcast.promo/forwardlyChapters
(00:04) - Be prepared for higher prices because of AI

(01:05) - What does Barbie have to do with accounting?

(05:03) - Intuit is launching an ad network

(11:58) - As much as 40% of audits in 2022 could be deficient

(20:48) - Why are students switching majors away from accounting?

(25:57) - IRS will no longer do any unannounced visits

(27:14) - Hunter Biden saga update

(28:54) - Sage announces latest earnings

(30:34) - FraudGPT - dark web service

(32:08) - Real-life example of AI use case for a company

(36:53) - New conversational AI Air demo sales call

(41:40) - ChatGPT introduces custom instructions

(42:26) - Plaid announces deal with Cross River Banks

(44:19) - Blake reads some Youtube comments on the TurboTax video

(48:56) - A few quick final stories

(52:53) - Wrap up and where to reach us
Need CPE? Subscribe to the Earmark Accounting Podcast: https://podcast.earmarkcpe.comGet CPE for listening to podcasts with Earmark CPE: https://earmarkcpeShow Notes22 years after the $63 billion Enron collapse, a key audit review board finds the industry in a 'completely unacceptable' statehttps://fortune.com/2023/07/26/pcaob-audit-completely-unnacceptable-error-rate-enron-big-4-consulting/ 150-hour requirement seen as a significant barrier to accounting by young peoplehttps://www.accountingtoday.com/news/150-hour-requirement-seen-as-a-significant-barrier-to-accounting-by-young-people The Sage Group plc (SGGEF) Q3 2023 Earnings Call Transcripthttps://seekingalpha.com/article/4620753-sage-group-plc-sggef-q3-2023-earnings-call-transcript Plaid Taps Cross River to Offer Real-Time Payments           https://www.pymnts.com/real-time-payments/2023/cross-river-teams-with-plaid-to-offer-real-time-payments/ Sage sees solid growth in Q3https://www.enterprisetimes.co.uk/2023/07/28/sage-sees-solid-growth-in-q3/ Intuit Launches B2B Ad Network Targeting Small Business Owners              https://www.mediapost.com/publications/article/387583/intuit-launches-b2b-ad-network-targeting-small-bus.html Unannounced IRS revenue officer visits discontinued        https://proconnect.intuit.com/taxprocenter/tax-law-and-news/unannounced-irs-revenue-officer-visits-discontinued/ U.S. Accounting Watchdog Flags 'Unacceptable' Increase in Audit ...           https://money.usnews.com/investing/news/articles/2023-07-25/u-s-accounting-watchdog-flags-unacceptable-increase-in-audit-deficiencies IRS good at addressing cyberthreats, but not documenting themhttps://www.accountingtoday.com/news/report-says-irs-good-at-addressing-cyberthreats-but-not-at-documenting-them-later Exclusive: Mailchimp Owner Intuit Launches Media Network for Small Businesseshttps://www.adweek.com/programmatic/exclusive-mailchimp-owner-intuit-launches-media-network-for-small-businesses/ New AI Tool 'FraudGPT' Emerges, Tailored for Sophisticated Attackshttps://thehackernews.com/2023/07/new-ai-tool-fraudgpt-emerges-tailored.html Accounting Watchdog Expects Deficiencies in 40% of Public-Company Audits in 2022 - WSJ             https://www.wsj.com/articles/accounting-watchdog-expects-deficiencies-in-40-of-public-company-audits-in-2022-badfcda All About Barbie Inventor Ruth Handler: Where She Is Todayhttps://www.womenshealthmag.com/life/a44610455/ruth-handler-barbie/ How Vector Media transformed its custo