Sales often gets a bad rap but, done right, it can be the best thing in the world. In this episode, Brian teaches a powerful strategy to sell well and shares three principles that will help you achieve phenomenal success in your sales career. YOU WILL LEARN: ·     Why people buy emotionally and justify logically.·     Why facts tell, but stories sell.·     Why people need help making decisions. MENTIONED IN THIS EPISODE:Buffini Coaching Free business consultation NOTEWORTHY QUOTES FROM THIS EPISODE: “If you just meet the transactional needs of a customer, you'll get paid - but you won't make an advocate.” – Brian Buffini   “When you meet the emotional and transactional needs of the customer, you create advocates.” – Brian Buffini   “When dealing with people, remember you are not dealing with creatures of logic, but creatures of emotion.” – Dale Carnegie     “We are all storytellers. We all live in a network of stories. There isn't a stronger connection between people than storytelling.” – Jimmy Neil Smith   “We all need a little nudge in helping make good decisions.” – Brian Buffini  itsagoodlife.com Hosted on Acast. See acast.com/privacy for more information.