Sara Kieffer-Hess, Lead Associate at Booz Allen Hamilton, explores enhancing search visibility with schema, structured data, and SEO content creation. Schema and structured data are powerful tools for improving SEO by providing context and enhancing the visibility of web content. However, there has been a noticeable decline in people implementing schema markup due to misconceptions surrounding it. Today, Sara discusses schema and structured data's role in SEO. Show NotesConnect With: Sara Kieffer-Hess: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.