Darren shares three foundational application strategies from Avi Gordon's MBA Admissions Strategy: From Profile Building to Essay Writing (2005) that have stood the test of time. It's always advantageous to master the fundamentals of any art form - including constructing a winning MBA application. Listen on to review the basics! Topics Introduction (0:00) Marketing to Adcoms (3:50) Attributes that Count (10:40) Points, Stories, Analysis (19:40) EPISODE SPONSOR: QUEEN'S UNIVERSITY'S SMITH FULL-TIME MBA The path to your next big career move goes through Canada. The 12-month Full-time MBA program at Queen’s University’s Smith School of Business features a proven team-based, experiential curriculum — built around the exact set of skills that top employers seek. The results speak for themselves. 98% of the Class of 2021 accepted an offer for their dream role within 3 months of graduation. Listeners of the Touch MBA Podcast can receive a complimentary virtual consultation by visiting Yoursmithmba.com/touchmba. Episode write-up and show notes: https://touchmba.com/mba-admissions-strategy-avi-gordon Get free, personalized school selection help at Touch MBA: https://touchmba.com