With all the focus on the primary personal statement, we often overlook the importance of supplemental essays in the college application. Amy and Mike invited IEC Jodi Rosenshein Atkin to explain the best ways to answer the matched questions, “Why this college, why this major?” What are five things you will learn in this episode? 1. Why are supplemental essays so important in college applications? 2. Why is the "Why this college?" supplemental important? 3. Why is the "Why this major?" supplemental important? 4. What kind of research should applicants do for these supplements? 5. What extra follow-up really makes them stand out? MEET OUR GUEST Jodi Rosenshein Atkin is an independent educational consultant in private practice. She holds a BA and MA from the University of Rochester in Psychology, and has over 20 years of experience in educational and clinical settings. Her first career focused on working with individuals and families living with learning challenges. She is a professional member of the Independent Educational Consultants Association, as well as a member of the National Association of College Admissions Counselors, New York State Association of College Admissions Counselors, and Higher Education Consultants Association. Her practice is entering its seventh season. During that time, she has visited almost 200 college campuses in 15 different states! Jodi is committed to finding a “best fit” school for every student, considering academic, financial, social and cultural factors.  It’s about more than the mascot and the sweatshirt; it’s about finding the places that each student can thrive and grow, making the most of their higher education investment. Finding the right school is a journey, not a race to some imaginary finish line. Jodi is a frequent guest speaker at libraries, schools, podcasts and webinars. Her insights have been featured in publications nationally, including the Wall Street Journal, Rochester Democrat & Chronicle, Teen Vogue, Rochester Business Journal, and The Deseret News (Utah). She has also presented to professional groups, including the NYS Association of College Admissions Counselors. She and her husband, Louis, have four adult children and live in Rochester, NY with their golden doodle, Dustin.  Jodi has appeared on this podcast in episode 32 to discuss Making the Most of College Visits and in episode 160 to discuss Demonstrating Interest During Virtual College Tours. Find Jodi at www.jodiratkin.com. LINKS Why This College Essay Guide + Examples RELATED EPISODES WHY OPTIONAL STATEMENTS AREN’T OPTIONAL STRATEGIES FOR SELECTING A COLLEGE MAJOR ON TIME DO COLLEGE MAJORS MATTER? ABOUT THIS PODCAST Tests and the Rest is THE college admissions industry podcast. Explore all of our episodes on the show page. ABOUT YOUR HOSTS Mike Bergin is the president of Chariot Learning and founder of TestBright. Amy Seeley is the president of Seeley Test Pros. If you’re interested in working with Mike and/or Amy for test preparation, training, or consulting, feel free to get in touch through our contact page.