If you decide to start an art publication from scratch, with virtually no capital, then you’d better make sure that resourcefulness is a skill you’re ready to master! Raised by hard-working immigrant parents, this was a non-issue for Victor Gonzalez, who co-founded GRØSS magazine when he was fresh out of college with few assets to speak of. Fast forward seven years, and Victor has made massive strides in building Grøss Creative Studio, a thriving media company also known as the GCS Agency. The GCS brand is currently home to two initiatives. There’s GRØSS, a contemporary art platform focused on creating space for creative talent, cross-pollination, and ingenuity. Then there’s Relish, a traveling art initiative empowering, connecting, and celebrating creative communities everywhere through a growing range of special projects. Tuning in today, you’ll learn all about Victor’s experiences as an entrepreneur, from establishing the GCS brand to honing his writing skills, and how his passion for art has helped him understand the needs of artists (and impacted the trajectory of his businesses). He also gives listeners a sneak peek into the art documentary he’s currently producing and expands on how it differs from more traditional forms of art media. Victor’s passion for art, connection, and community is truly infectious! Tune in to hear Victor’s perspective on everything from AI in the art world to building your brand.Key Points From This Episode:Background on Victor, his love of art, and his entrepreneurial pursuits.His publication, GRØSS Magazine, and what motivated him to launch the GCS Agency. How the pandemic reinvigorated his passion for art and artists.Victor’s thoughts on why he struggles with identifying as an artist.Being the child of immigrant parents and the resourcefulness they instilled in him.Ways that Victor has honed his writing skills over the years.Starting a media company with virtually no capital and the art of wearing many different hats!The story behind the name, GRØSS.How he founded the Relish Traveling Art Program as a way to create community.Victor’s take on the current state of art media and art journalism.AI in the art world and how Victor has been using it for rapid ideation.A sneak peek at the art documentary that he’s is producing.Victor’s first anniversary with his wife and the “miraculous” story of how they met.Tips for artists on building their practice, their career, and their business,Some of the exciting upcoming plans for GRØSS and Relish.For more information, please visit http://notrealart.com/victor-gonzalez