Lars Peter Jensen is originally from Denmark and arrived in
the U.S.A. in 2003 and settled in Brevard County Florida where he
lives with his wife and three children. Lars is the head of sales,
marketing, and business development and part owner of the Blackmore Company.
Blackmore has been instrumental in the horticulture
industry for more than 50 years. His company holds a patent for the Air Tray®
technologies system which is what drew Lars to the company. 
As a systems person. Lars has a simplified but analytical
approach to nursery production. His philosophy includes these two mottos
"Don't automate a problem - remove it". And "To each action,
there is a reaction".
Lars’ entry into the green industry was accidental – right
out of a Denmark college, Lars went to Seattle, Washington to reorganize and
run a small subsidiary of a Danish company. (His degree from university was
International Sales). This was the first time Lars came to America and he liked
it .. a lot.
After his taste of the U.S., and needing a work permit,
Lars went back to Denmark and went on with his career in international sales
and marketing. Lars settled down in Vejle, Denmark, and had a family. One day he
received a call from Ellepot a company in Denmark asking him to go to America
for them. At first, he said no, but then after talking it over with his wife,
they agreed to go to the U.S. and settle in, Florida. This is where he met Skip
Blackmore the owner of the Blackmore Company – the distributor of the Ellepot
in the U.S.
Working with Skip Blackmore, Lars learned a great deal and
eventually became a partner in the Blackmore Company. This was the start of a
20-year “road trip” as Lars calls it with a lot of bumps, hills, and unexpected
curves but it all led to Air Tray® Technologies, which holds the Ellepot. This combination
is a revolution in the horticulture industry and will lead to the next
generation of growing efficiently and in half the time.

















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