How are new-age tech startups changing the streaming industry in India? What are the factors that have led to increase in consumption of such content in Tier-2, Tier-3 cities and rural India? How are startups trying to build sustainable business models in this segment? In this episode Prateek Jain, principal at Fundamentum Partnership, who leads Fundamentum’s Bharat apps and subscription economy portfolio, and is a board member at KukuFM, dives deep into all of these and much more. Tune in