18 min listen
Swiftonomics
FromBusiness Daily
ratings:
Length:
18 minutes
Released:
Aug 25, 2023
Format:
Podcast episode
Description
Taylor Swift's Eras tour is predicted to make a record $1 billion - but how?
As countries around the world grapple with high inflation, how has Taylor Swift been able to persuade fans to spend money?
Olivia Wilson speaks to Brittany Hodak, author of Creating Superfans, to understand the role Swiftomania has played in her commercial and financial success.
Tyler Morse is the CEO of MCR, the third largest hotel owner-operator in the United States. He explains how Taylor Swift’s concerts have had a significant impact on the local economies of the cities she has toured in – including some of his hotels in Phoenix, Arizona.
Presented and produced by Olivia Wilson.
(Image: Taylor Swift performing in Seattle. Credit: Getty Images)
As countries around the world grapple with high inflation, how has Taylor Swift been able to persuade fans to spend money?
Olivia Wilson speaks to Brittany Hodak, author of Creating Superfans, to understand the role Swiftomania has played in her commercial and financial success.
Tyler Morse is the CEO of MCR, the third largest hotel owner-operator in the United States. He explains how Taylor Swift’s concerts have had a significant impact on the local economies of the cities she has toured in – including some of his hotels in Phoenix, Arizona.
Presented and produced by Olivia Wilson.
(Image: Taylor Swift performing in Seattle. Credit: Getty Images)
Released:
Aug 25, 2023
Format:
Podcast episode
Titles in the series (100)
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