18 min listen
Women's football in South America
FromBusiness Daily
ratings:
Length:
19 minutes
Released:
Jul 19, 2023
Format:
Podcast episode
Description
The continent is football crazy but its women’s teams have never enjoyed the same success as the men’s.
Brazil have never won the Women’s World Cup. Argentina have never even won a match at the tournament.
Why is that? A lack of investment, TV revenue and sponsors, or deep-seated cultural issues and prejudices?
We look at the poor state of finances in the South American women’s game, and hear from women who are trying to change attitudes. They say that if broadcasters and potential sponsors don’t take women’s football seriously, they’re not only ignoring half the people on the continent – they’re missing out on a great business opportunity.
Presenter: Sam Fenwick
Producer: Gideon Long
(Image: Brazil goalkeeper after being knocked out of the 2019 Women's World Cup)
Brazil have never won the Women’s World Cup. Argentina have never even won a match at the tournament.
Why is that? A lack of investment, TV revenue and sponsors, or deep-seated cultural issues and prejudices?
We look at the poor state of finances in the South American women’s game, and hear from women who are trying to change attitudes. They say that if broadcasters and potential sponsors don’t take women’s football seriously, they’re not only ignoring half the people on the continent – they’re missing out on a great business opportunity.
Presenter: Sam Fenwick
Producer: Gideon Long
(Image: Brazil goalkeeper after being knocked out of the 2019 Women's World Cup)
Released:
Jul 19, 2023
Format:
Podcast episode
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