The number was strong, even without context: 446,000 people watching the FIBA Women's World Cup final between USA and China. But wait: this was broadcast in the United States at 2 AM ET!!! It was done without any promotion during the WNBA playoffs, let alone the rest of the ESPN programming! AND YET: the audience showed up. So what can we learn from this, and how can the USWNT in soccer provide a window into the kind of ceiling that women's sports both is capable of and deserves? Host Howard Megdal brings you the history, the context, and the stakes, before taking a detour in segment three to wax poetic about the Big Ten's preseason galaxy of stars. Learn more about your ad choices. Visit podcastchoices.com/adchoices