Sam H. Ham is a professor emeritus of communication psychology and conservation social sciences at the University of Idaho. He became a household name for interpreters with his book Environmental Interpretation: A Practical Guide for People with Big Ideas and Small Budgets, which was published in four languages, and more recently, Interpretation: Making a Difference on Purpose. Sam talks with Paul Caputo and Song Stott about the science of communication, his TORE model, and a little bit of baseball.