Wine: Maldonado Vineyards Chardonnay
BIO:
Ruben Rojas is a Colombian-American artist, fashion designer, podcaster, and activist. In 2013, Rojas traded in his suit for a paint brush and began transforming blank walls into unique empowering messages that today are uplifting communities and challenging the public to create new dialogues. Rubens’ mission is to ignite creativity and inspire others to see the world through the lens of love. For Ruben, love isn’t a word but rather a way of life. A way to change the world.
Through his ‘love’ artwork, Ruben Rojas encourages people to live through love actively, to participate in a ripple effect of positivity, and to love themselves and care for each other. Ruben’s ‘Life Through Love’ message started with his murals. In our current climate of chaos, division, and uncertainty, his artwork is a supercritical reminder that love is a powerful verb; choosing to live through love can transcend labels, bring people together, and break down stigmas. From France to Florida to California, Ruben Rojas’ vibrant murals not only inspire viewers to dream hard, live in joy, and love big but they also beautify gray urban spaces. An act of love in itself.
Several of his murals feature his signature ‘love’ script—whether stories-high or small and repeated, Ruben’s looping ‘love’ amplifies his bold philosophy of love. Ruben’s work is also found in surprising places. Putting his philosophy of love to the test, he worked with inmates at Lancaster state prison in 2018 to create a Ruben Rojas-style mural with the message “Forgive/Forgiven.” In conversations with the inmates, forgiving yourself before asking for forgiveness rose as a major theme in their lives. And quite frankly, a love lesson we all need to learn.
In 2018, Ruben was painting his “Love Yourself” mural in Sherman Oaks and realized his hand-written ‘love’ would have just as much impact printed on a t-shirt. After posting the mural and accompanying ‘love’ t-shirt, he ended up selling 100 shirts, sparking a pivot to start a mission-driven clothing brand. Those first art-inspired shirts grew into a fuller offering of iconic street style options for men, women, kids, and accessories. Streetwear would be a powerful medium for spreading his philosophy of love on a daily basis: mission-driven clothing that not only looks amazing but also amplifies his ‘Live through Love’ message. He officially launched his first pieces at the end of 2019.
Most recently, Rojas was commissioned to create Love Sculptures for the NFL kickoff that will remain proudly displayed at SoFi Stadium (Home Of The LA Rams) and Highmark Stadium (Home of the Buffalo Bills). You can read the full press release here. The purpose of mission-driven brands is to positively impact the world through what they offer. Through his art, apparel, media, and speaking engagements, Ruben Rojas is creating a vibe that the world desperately needs. Operating out of love, not fear. Loving with purpose and action. Changing our narrative from what we lack to an abundance for giving.
Ruben also shares his mission of spreading a life lived through love with his corporate and charitable partnerships, including BMW, American Express, Ava’s Kitchen, W Hotels, and more. Inspired to Live Through Love? We’d love to introduce your audience to this man who is conducting a movement for the greater good. Looking forward to connecting with you.

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