FREE WEBINAR The Aromatic Medicine Path: Uniting Herbalism and Aromatherapy for Holistic Healing Thursday, August 24th & Friday, August 25th LEARN MORE & REGISTER FOR FREE You can watch all of The Herbalist Hour interviews on HerbRally's YouTube channel. VIEW THE PLAYLIST The topic of regulatory compliance in the herbal industry is an incredibly important one, so it was an honor to have on Asa Waldstein, one of the leading experts in the field on the show. We delve into all sorts of topics in this interview: At what point should a smaller herbal company start being serious about making claims on their marketing efforts? Stories of smaller herbal companies who get warning letters from the FDA. Advice on getting started when it comes to marketing claims. We also chat about substantiation dossiers, using puns as claims in marketing your products, general business advice, his new software Apex Compliance, the time he spent with MichaelFranti, and a whole lot more!  A huge THANK YOU to Asa for taking the time to share his expertise with all of us, and thanks to YOU for listening.  I highly encourage you to sign up for Asa's "Warning Letter Wednesday" newsletter | SIGN UP Until the next episode, ~Mason LINKS & RESOURCES Asa Waldstein | AsaWaldstein.com Apex Compliance | LEARN MORE Supplement Advisory Group | LEARN MORE   ?WANT MORE HERBAL GOODNESS? Become an HerbRally Schoolhouse member!  You'll get access to a TON of herbalism classes, monographs, webinars and more.  We add new material each and every week.  There's also discounts to cool herbal companies, a private Facebook group and more! You can get your first 30 days FREE with coupon code PODCAST LEARN MORE AND REGISTER ?WANT EVEN MORE HERBAL GOODNESS? Sign up for the HerbRally newsletter and receive THIRTEEN herbal freebies!  ? CLAIM YOUR FREEBIES! Herbalism in your neck of the woods.  HerbRally www.herbrally.com