What did you think of the new intro beat? You can check out more of AJ’s music on Soundcloud. You can also support him (and free up some space in my office!) by picking up some Weenus Lube!If you know me much, you know that I love both sneakers and #packaging and so being able to sit down with the great Mike D Sykes from the Kicks You Wear (newsletter link and YouTube link) was a huge treat! If you're into sneakers, Mike is that dude to be following!Speaking of sneakers, I have been a huge fan of Kizik hands free kicks. They are primed for some incredible growth and proving to people they've been shoeing it wrong! Blake Brown ? and his team have built something amazing there and they're just getting started. Their latest collab with Jet Puffed is amazing and I can’t wait to get my feet in some!Are you going to be at #Packexpo2023 in Vegas? Want to buy labels or folding cartons from Meyers? Let's connect up!It's also not too early to join Specright in Vegas or at the Specsummit 2024Know of anyone who would be a good guest on Packaging Unboxd Podcast, Sustainable Packaging Podcast with Cory Connors, or People of Packaging Podcast? You can submit an application here!Show Notes and Transcript provided by Deciphr.ai (apologies for any errors!):The Evolution of Sneaker Packaging: A Comprehensive AnalysisHey, everybody. I am delighted today. If you've been listening to the People of Action podcast for a while, you undoubtedly know that I love sneakers and I bring them up a lot. I've done a few unboxing videos and have been following Mike Sykes for a minute. I don't remember exactly how long, but it's been a while. Been a subscriber to the newsletter, following him on Twitter, reached out. Actually, we were both going to be in Vegas. I thought maybe at the same time, but it turned out we just missed each other. But I reached out and I was like, hey, can you come on my podcast and talk a little bit about sneakers and packaging and the role it plays? And he's like, let's do it. So I said, Great. So I'm joined here by Mike Sykes. He is the founder, creator, president, chief of the Kicks You Wear, amongst other so, super appreciative for having you on the podcast, Mike.Hey, thanks for having me, Adam. I appreciate you. Let's add CEO, Tsar. I'm just trying to think of all the other titles that I could possibly one.I had one lady on have you seen Beatbox Beverage before? They were on Shark Tank. They're in retail locations anyway, and her name is Amy Stedman. And she was like, my title is Chief. Get s**t done.I like that a lot. I like that a lot.You should. It's yours. It's freely given. So you're on the east coast. Are you in the Maryland area or you're just a Wizards fan?Yeah. No, I'm in the Maryland area. I'm in specifically Upper Marlborough, which is like 30 minutes south side of DC.Got it. So let's hang out here for just one quick second because we both have likely suffered in our NBA fandom, it would appear, except for I got the joy of exiting my suffering as a Denver Nuggets fan recently. But it was a struggle there for a long time, right? Sure. So how are you feeling about the new direction for your Washington Wizards? I know that you're passionate about it. I'm a passionate Nuggets fan. There's not many. I've never met, like, a passionate Wizards fan, so I was excited.I always say that there's only like 16 of us. There aren't too many. There are too many. No, let me give people credit because there are lots of Wizards fans here who really love the team. And I would say that this area is a basketball area. The basketball hasn't really been that good, but as far as the new direction, I'm here for it. I've been pro trading Bradley Beal for the last three years or so now. Not that Bill was a bad player, but it was just time. It was just time for it to happen, for everybody to move on.And you do a really good job. The thing I appreciate the most is I'm a little bit older than you, so I'm in my early forties. And so for me, there's a no