How can startups differentiate themselves in the new era of AI?
We've been discussing that question a lot recently on the GeekWire Podcast, and on this episode, we'll get a first-hand look from business and technology veteran Pete Christothoulou, who has been immersed in this world for many years.
Christothoulou is the former CEO of Marchex, the call and conversational analytics company, who is now founder and CEO of Xembly, a Seattle-based startup developing AI-powered technology that replicates a chief of staff and executive assistant, automating tasks such as meeting notes, scheduling, and action items.
Xembly was founded in Madrona Venture Labs nearly three years ago, long before the current mania over large language models. The company has raised $20 million from major venture capital firms and angel investors. It employs about 45 people, with customers including Salesforce, Qualtrics, and Twilio, among others.
We talk about the rapid developments in AI over the past year, and take a close look at Xembly as a case study for insights into how startups can differentiate themselves in this new era of AI.
In the final segment, we consider the big-picture implications of AI in the current deluge of information and the quest for meaningful productivity.
Related links and resources

An executive assistant for every worker: Startup’s AI takes meeting notes, follows up on email, and more
Seattle startup Xembly raises $15M for AI ‘chief of staff’ that automates tedious conversational tasks
Microsoft’s optimistic view of AI sees technology ending the drudgery of ‘digital debt’
What Happened to All of Science’s Big Breakthroughs? (New York Times)
Papers and patents are becoming less disruptive over time (Nature)
A Decline in Scientific Innovation? (Science)

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